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Tech reset: why western giants are recalibrating their China strategy

July 9, 2025

In recent years, China has been a vital hub for global tech manufacturing, partnerships, and innovation. But a significant shift is underway. Amid rising geopolitical tensions, tighter regulations, and growing concerns over intellectual property and national security, major Western technology companies are rethinking their presence in China — and fast.

The breaking point: between tension and transformation

For decades, tech giants like Intel, Apple, and AMD relied heavily on China for manufacturing, supply chain efficiency, and market growth. But a combination of U.S. export restrictions and China’s increasingly assertive domestic tech policies has started to turn the tide.

Intel, for instance, recently decided to halt the $5.4 billion acquisition of Tower Semiconductor — a move driven by China’s lack of regulatory approval. The message is clear: regulatory bottlenecks and political complexities are no longer just risks — they’re deal-breakers.

The new tech geography: diversification over dependency

The strategy now emerging among Western firms is clear: de-risk and diversify. Instead of relying solely on Chinese facilities or markets, companies are building alternative paths to resilience. This includes:

Shifting supply chains to Southeast Asia, India, and Mexico.

Investing in domestic manufacturing under the influence of government subsidies like the U.S. CHIPS Act.

Reducing exposure to Chinese regulations that may limit business autonomy or lead to forced technology transfers.

Apple, once heavily tied to Chinese production lines, is expanding iPhone manufacturing in India. Similarly, Nvidia and AMD are exploring new frontiers for AI chip production to circumvent China-related export barriers.

The AI arms race and national interests

Artificial intelligence and semiconductors sit at the core of the current tech standoff. U.S. export controls are increasingly targeting advanced AI chips and design software, tightening the grip on what can be shipped to China. These restrictions are part of a broader effort to curb China’s ability to develop competitive AI and supercomputing systems.

The response from China? Doubling down on self-sufficiency. With initiatives like "Made in China 2025," the country is pushing to develop its own alternatives to Western tech, including homegrown chipmakers and AI platforms.

This dynamic creates a technological decoupling, where two competing ecosystems may emerge — one led by the West, the other by China.

What lies ahead: fragmentation or reinvention?

While a complete separation between Western and Chinese tech spheres remains unlikely, fragmentation is already in motion. Global tech players must now operate in a world of “selective globalization” — where access, regulation, and collaboration depend on strategic alignment, not just market demand.

For businesses, this means rethinking:

Partnerships: Are your collaborators politically safe?

Compliance: Can your products navigate complex export rules?

Supply resilience: Can you shift production without losing speed or quality?

Conclusion: a new chapter for global tech

The West’s pivot away from China isn’t a retreat — it’s a recalibration. As trust erodes and trade routes evolve, the global technology landscape is entering a new chapter defined by resilience, regionalism, and strategic autonomy.

For tech companies, the path forward lies not in isolation, but in agility: building flexible strategies that withstand geopolitical shocks and protect long-term innovation.

The great tech decoupling has begun — and it’s reshaping the future of the industry.

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